Back in June, Brightcove unveiled a new strategy to take its App Cloud development platform open source, and at the same time it introduced a new dual-screen Apple TV feature aimed at growing its business on connected TVs. Today, Brightcove is announcing the very first implementation of that, with Discovery Networks International, which will be using it first in Italy. Jeremy Allaire, the CEO of Brightcove, tells TechCrunch that this is a global deal with Discovery, meaning that if all goes well, Discovery could take the features to other markets where it operates in Europe, the U.S. and the rest of the world.The new service will run on iPad and iPhone apps from DMAX Italy, a free-to-air channel operated by Discovery with 20 million subscribers. And it will give users the ability to initiate an action on, say, an iPhone or iPad, and then shift that content directly on to the larger screen of the TV using Apple's AirPlay technology. This makes dual-screen functionality a step beyond companion apps -- now very common in the TV world -- in that it gives users the ability to actually port features and functions from one screen directly to the other. read more..