Facebook has a plan to squeeze more ad dollars out of ecommerce sites and anyone else selling products on the web. It's quietly testing a new version of its Offers coupons that can be redeemed at online stores, not just at physical shops. Sources clued us in and Facebook has now confirmed with me that users will see Offers in the news feed, ads, and Sponsored Stories that feature a promo code or special link to click through for a discount on off-site purchases.Similar to how the existing version of Offers lead to foot traffic and revenue for brick-and-mortar stores, big brands with web stores, ecommerce hubs, and celebrities with merch to sell could soon use Offers to drive sales. Coupons like "Take $5 Off A Purchase Of $50 Or More" can produce real return on investment. So while they're free to run, businesses will pay Facebook to show their Offers to more people. read more..
Wednesday, 9 May 2012
Ecommerce-Facebook-Coupons
Friday, 4 May 2012
Promotional Product-Physical Stores-Drive Business-News Feed-Facebook
Today any local U.S. business can start using Facebook's Offers product -- free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions. First announced in February at the Facebook Marketing Conference, the product has been in private testing with a select group of brands who worked with Facebook reps to run the offers. Now the promotional product is available in a self-serve interface.While it doesn't cost businesses anything to run offers, Facebook could still make money on them. If they perform well in the news feed and drive business to physical stores, those stores may spend more on Facebook ads that increase their Page fan counts -- and the subscriber bases for the coupons. read more..