Apple today posted a new television ad for the new iPad called "All on iPad". The ad is identical in style to Do It All which was released in June. The Retina Display remains a focus, with a number of different apps sharing the spotlight.
Read it. Tweet it.
Be surprised. Be productive.
Make a sale. Make some lunch.
Make it movie night.
Play a game. Or an old favorite
Do it all more beautifully, with the Retina display, on iPad.This is the third television spot that Apple has released for the 3rd generation iPad.
The ad comes shortly after a new and controversial series of ads focused on an "Apple Genius". That ad debuted during the opening ceremonies for the summer Olympics and were sharply criticized. Those are ads no longer running which Apple's ad agency claims was the plan all along. read more..
Friday, 10 August 2012
Television Spot-New Television-Retina Display-Ipad
Wednesday, 6 June 2012
Online Video Platform-Mpx Essentials-Video Clipping-Theplatform-Brightcove
Before Brightcove, Ooyala, or KIT Digital, there was thePlatform: The online video platform was founded in 2000, long before online video was a thing. Since then, thePlatform has been mainly focused on the upper end of the market, helping cable companies, television networks, and other large media players to get their content online and on a number of connected devices.Starting at $499 a month, thePlatform's mpx Essentials offering gives enterprise customers all they need to get up and running and serving video without uploading those videos online. It's actually rolling out two new products for mid-market customers: The $499 plan includes 500 videos and 500 GB of storage, 4,200 GB of streaming bandwidth per year, and features that include auto-transcoding, video clipping and scheduling, geo-restriction, delivery via Akamai, social sharing and YouTube integration. read more..
Tuesday, 8 May 2012
Television Sets-Isight Camera-Facetime
Cult of Mac reports that it has received information from a "well-placed" source who claims to have seen a prototype of the rumored Apple television set. According to the source, the device resembles Apple's current Thunderbolt display but is "much larger" than the 27-inch model currently offered.
Mockup of Apple television set based on Thunderbolt display design
Among the key features reportedly included on the prototype Apple television set is a Siri-enabled iSight camera allowing users to make FaceTime video calls using the device. Addressing the fact that users are likely to sit substantially farther away from the television than they do their computers and mobile devices, the source claims that the camera will be able to automatically detect and track faces, zooming in on them for FaceTime calls even if they move about the room.The Apple HDTV makes FaceTime calls using the built-in iSight camera. The camera is sophisticated, with facial recognition and the ability to zoom into the user’s face and follow them as they walk around the room. This allows users to make video calls from the couch across the room, rather than having to stand smack in front of the TV.
In addition, calls are initiated by Siri, the iPhone 4S’s virtual assistant. “[Apple] used Siri to make a FaceTime call,” the source said.Apple's rumored television set is widely expected to make extensive use of Siri, a rumor that first surfaced in Jobs' authorized biography, in which he was quoted as saying that he had "finally cracked" the problem of creating an elegant interface for the device. With Jobs calling it "the simplest user interface you could imagine", speculation immediately leapt to Siri, which could allow users to change channels and find shows using only their voice.
The idea of a Siri-enabled television set quickly gained steam with a followup rumor from The New York Times claiming that Apple was indeed working on such a device for a launch in late 2012 or 2013.
Apple has reportedly been working with component suppliers on plans for Apple television sets in recent months, although debate continues as to whether such a product will be ready for launch by late this year, next year, or even 2014. read more..
Saturday, 3 March 2012
Television Content-Television Package-Content Providers-Cable Television-Cable Companies
The New York Post reports that Apple is pressing ahead with plans to launch its own streaming television service by the end of the year, despite continued resistance from content providers.For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.The report claims that Apple is interested in offering entire channels as apps that could be used on a number of the company's devices, including the Apple TV set-top box and presumably a potential Apple-branded television set. The report's sources are, however, unclear on whether Apple is seeking to bundle multiple app channels together to form its own equivalent of cable television packages or if it wants to offer them individually to subscribers.Sources also indicate that Apple has tried with no success to convince cable companies to adopt Apple hardware for their own set-top boxes, with Apple providing sleek hardware and software to deliver content to existing cable subscribers across the United States.“They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one source familiar with the talks.Instead, cable executives pretty much shut the door, preferring to keep Apple at a safe distance from the lucrative $150 billion pay-TV business.The report indicates that Apple is actually pursing content deals as its primary target in the television market, with the much-rumored Apple television set being a secondary consideration for the time being. Despite resistance from content providers and cable companies, Apple is said to still be pressing forward with a number of entities including Verizon and AT&T in an effort to land at least a foothold in the television content market.Apple was reportedly negotiating with content providers back in 2009 about developing a "best of television" package that could be distributed through the iTunes Store, but those talks failed to yield any deals and Apple reportedly abandoned its efforts for some time. But with talk of an Apple television set ramping up and the company reportedly having developed its own "new technology" for delivering video content, it seems that Apple is trying once again to find a way to make its own contributions on the content side so as to be able to control as much of the user experience on television as possible. read more..
Thursday, 1 March 2012
Major League Baseball-Television Broadcasts-Radio Broadcasts-Game Broadcasts
Baseball season is almost upon us and with that comes the latest edition of Major League Baseball's At Bat app, which went live this morning. The app provides baseball fans with access to live game radio and television broadcasts, MLB GameDay play-by-play service, and more. Of course, all this isn't free. There are several service options depending mostly on if users wish to have streaming television broadcasts or are content with radio. The app itself, a universal app designed for both the iPhone and iPad, is a free download. On its own, it offers free league-wide scoreboards and limited access to news content from Major League Baseball.There are two main service levels, with the high-end MLB.tv Premium offering everything: live home-and-away television broadcasts for "out-of-market" games (that is, users can't watch their local team's television coverage); live game home-and-away radio broadcasts; GameDay play-by-play coverage; in-game highlights; box scores; and many, many statistics. MLB.tv Premium can be purchased for $124.99/season or $24.99/month from the MLB.tv website. The MLB.tv login can then be used to completely unlock the iOS app, and it also allows games to be watched from the Mac or Apple TV.New for this year is an additional MLB.tv Premium purchase option: a $24.99/month in-app subscription that gives all the same access as buying through the MLB website, but with the convenience of charging the service to an iTunes account. Across the whole length of the season, the $24.99/month charge will be more expensive than the full season charge of $124.99, but it is nice to have the option.Also available is an in-app purchase for $14.99/season or $2.99/month that offers the same radio broadcasts and GameDay features as the full MLB.tv Premium package, but without the television broadcasts. Subscribers to this package do get one free featured television broadcast per day, as well as "live look-ins" to games when significant events happen.Last year, MLB.tv Premium users were required to pay the $124.99/season fee, as well as buying separate iPhone and iPad apps for $14.99 each. This year, subscribers with iOS devices will save $30 by having the apps unlock automatically with a login. Additionally, MLB.tv Premium users will get access to out-of-market game broadcasts on the Apple TV. MLB tells MacRumors that the Apple TV is receiving an updated interface for 2012 as well.Finally, MLB told us about a new "At The Ballpark" app coming on Opening Day 2012. The app will expand on the features offered in the At Bat app last year and will offer maps to concession stands, emergency exits and more at ballparks, as well as a geolocated check-in service. Individual clubs can offer seat upgrades, special offers and food discounts to app users. Some clubs even offer mobile food ordering from the app, and can deliver food right to your seat.MLB At Bat is a free universal download from the App Store for iPhone and iPad. [Direct Link] read more..
Monday, 30 January 2012
Social Media-Television-Pics-Tv
NEW YORK (TheWrap.com) - Forget about the age of must-see television, 2012 will be the year of must-tweet TV. Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include: * Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates' answers. * NBC partnered with Facebook for its "Meet the Press" debate January 8. * VH1 offered a four-hour live stream of analysis during its Critics' Choice Movie Awards broadcast last week. ... read more..
Top 10 Twitter Pics of the Week [PICS]
Out of the millions of pictures posted on Twitter last week, 10 of them stood above the rest, and we have the Top 10 Twitter Pics gathered right here in a cozy, clickable group. read more..