Sunday 20 November 2011

How Political Campaigns Can Turn Social Media Support Into Votes

During the last presidential election, the use of social media in political campaigns was revolutionized. The Obama campaign gathered followers through Facebook, YouTube and Twitter. Today, all candidates have learned the organizing power of social media. However, a “Like” on Facebook, a YouTube view or a re-blog on Tumblr may not directly affect the ballot box. Each campaign must answer an import

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