Wednesday 30 November 2011

Shop Small: Small Business Saturday Takes to Twitter

Today is the second annual Small Business Saturday, an American Express initiative to "shop small" at local businesses, since America's 27 million small businesses comprise 99.7% of the country's employers. "Small Business Saturday" was a Promoted Trend on Twitter, which helped to fuel awareness, and American Express' social media campaign seems to be working -- there have been more than 30,000 tw

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