Newsflash: Not everyone wants to look like a Kardashian.Body-hugging outfits that show some skin are what's front-and-center on celebrities and fashion runways, so those designs are often highlighted on e-commerce sites that deal in women's clothing. But in the real world, there is a huge population of women who -- for reasons related to work, religion, or even just personal taste -- seek out clothing that is on the conservative side. Fashion and trends are just as important to these shoppers, so they want to buy the same designers found on mainstream and high-end e-commerce sites, but often they have to sift through pages of low cut tops and above-the-knee dresses to find items that fit their needs.That's where a new site called Mode-sty wants to help. Mode-sty (pronounced mod-stee), which is currently in beta mode running individual flash sales as it builds out its full retail site, seeks to stock women's clothing that is conservative but still on-trend with the latest fashions. read more..
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