Monday, 26 March 2012

Sales Business Model-Brand New Cars-Car Buyers-Groupon

CarRush Bills Itself as ‘Groupon for New Cars’. Is This A Good Idea?

If you thought the application of the Groupon sales business model could not extend any further you may be wrong. CarRush.co.uk launches today billing itself as 'Groupon for New Cars'. It's essentially a consumer front-end for FinanceAcar.co.uk. The idea is to provide exclusive weekly deals with discounts of up to 40 per cent on brand new cars on a monthly financing arrangement. This could hit a sweet spot for the 80 per cent of car buyers that purchase a new car based on a monthly payment. But will they run into the same problems Groupon participants have experienced. Let's see... read more..

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