The people behind college flirting network Likealittle have launched a new app in the App Store, Circle, an app that attempts to be more granular and thoughtful about the burgeoning ambient location space, which includes startups like Highlight, Banjo, Meetup and recent Facebook acquisition Glancee. While Likealittle will continue to run its course, the company will be shifting most of its focus to Circle.Before Highlight launched at SXSW, I wrote that it needed to allow you to drill down into who could see you on the app, who could message you, and who you could see -- Because some people were cool with people being alerted to their whereabouts, but wanted control levels, like being able to limit the functionality to only their friends. While Highlight has yet to add these granular settings,Circle operates exactly on this premise, allowing you to see the people around you if you and they are part of limited shared networks. read more..
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