App Devs, Grab Your Credit Cards: You Can Now Buy Mobile-Only Ads On Facebook
Facebook just made several changes to its self-serve ad options. The big one: That advertisers can now buy mobile-only news feed Sponsored Stories -- potentially huge for app developers looking to buy installs.This could be a key step for Facebook to monetize its massive mobile audience in a significant way — a constant topic among skeptics in the run-up to the company's IPO. Facebook was already moving into mobile advertising, but this new option should be especially attractive to advertisers who want to reach a mobile-only audience. read more..
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