Sunday 19 February 2012

The University Of Chicago Booth School Of Business-Study: Is Facebook-Alcoholic Beverage

Study: Is Facebook more addictive than alcohol or cigarettes?

According to a new study out of the University of Chicago Booth School of Business, the desire to check a social network like Twitter or Facebook is stronger than the need to smoke a cigarette or have an alcoholic beverage. As reported by The Guardian, test subjects between the ages of 18 to 85 were armed with BlackBerry smartphones and asked to send messages seven times a day related to recent desires. Splitting the messages up over 14 hours a day covering an entire week,  respondents were asked to list any desire felt in the last 30 minutes and describe the level of strength of that desire. ... read more..

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