Thursday, 26 April 2012

Ceo Tim Armstrong-Content Strategy-Video Network-Video Portal-Shareholders

See It To Believe It: AOL Is Launching AOL On, A Video Network To Drive Video Ad Sales

AOL has had a few knocks from shareholders over whether it's on the right track with its content strategy -- a mix of high-volume, ad-based websites that cover lifestyle, tech, travel, news and more -- but CEO Tim Armstrong has stayed the course, and today the company is launching a video portal that it hopes will prove that the value of those holdings extends beyond even what you see on the sites themselves.AOL On, as the new site is called, is a premium content portal that will work across desktop, mobile and tablet optimized sites and apps, as well as connected TV devices. And the guy running it, Ran Harnevo, SVP of AOL On, makes clear that it is nothing like a YouTube wannabe: "No dogs on skateboards, and no upload button," he says. read more..

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