Sunday 29 April 2012

Marketing Strategy-President And Ceo-Jim Barksdale-Startups

Data Driven Decisions for Startups

“If you don’t have any facts, we’ll just use my opinion.” - Jim Barksdale (former president and CEO of Netscape).Startups are the sum of the decisions made by the people who run them. Should you raise money? Who should you raise money from? What should be your marketing strategy? What are the next features you should build? Who should you hire? Ok.. you get the point.If decisions are so important then it might be worthwhile to think about how to make them better. A lot of research has been done on this subject and you can literally spend years going through the books, papers and the various theories and schools of thought in decision-making. Needless to say, that will probably be a bad decision by itself. Instead, it is more important to understand why data driven decisions work and to instill such a culture in your company. read more..

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