Tuesday, 13 December 2011

Facebook acquires Gowalla to help with Timeline

According to a report from CNN, Austin-based Gowalla was purchased today by Facebook. Two years ago, Gowalla attempted to compete with Foursquare in building a social network that promoted user locations. While Foursquare dominated Gowalla in regards to adding users, the company shifted directions to travel discovery guides that provide a visual look at various landmarks and cities around the globe as well as telling a story about each location. According to the CNN article, Gowalla founder Josh Williams and many employees will be relocated to Palo Alto to work in Facebook’s offices. ...read more..

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