Sunday, 25 December 2011

Financial Advisers-Social Media-Aite Group

Financial advisers see social media benefits decline: survey



Debate Over Social Media at Work Intensified by Study
People check their laptops and mobile devices in London

(Reuters) - Financial advisers in the United States are seeing fewer benefits from their use of social media, a survey by Aite Group showed on Tuesday. Out of the 437 advisers surveyed, only 19 percent said social media was useful for reaching new prospective clients -- roughly half the number from two years ago, when it was considered a leading benefit. "Social media has been over-hyped and the benefits just aren't there for a lot of advisers," said Aite senior analyst Ron Shevlin in an interview. ... read more..

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