Saturday, 3 December 2011

Old media executives too busy, private for Twitter

LONDON (Reuters) - Twitter gives an instant snapshot of the buzz around television shows, computer game launches and even new ads, but many media executives are simply too busy to tweet or engage with the microblogging service very much themselves. Digital reluctance is particularly strong amongst "old media" leaders, who told this week's Reuters Global Media Summit they were uncomfortable with sharing personal information, especially in 140-character bursts. ...
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via. World Clone

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