Tuesday, 3 January 2012

'A Higher and Higher Level'

'A Higher and Higher Level'

If the trick to party-hopping at Miami Basel were, as the old Froot Loops saying goes, to just follow your nose, then everybody would have ended up at BLK DNM. Johan Lindeberg launched his brand's new fragrance at the Webster, where his marketing director, Max Vallot, was generously spritzing the air with it. Driving the point home was a video projection by the team at Post, Alex Dellal's forward-thinking iPad publication; they'd filmed the scent's particles vaporizing using different zoom distances and frame speeds, and the result (backed by a slowly pulsing original track by Twin Shadow) was an oozing abstraction that suggested everything from an eclipsing moon to molten lava. Since unveiling the line earlier this year, Lindeberg seems to have launched a new BLK DNM project every month. Explaining this one's change of venue, he said, "It was good timing before Christmas, and I like the energy in Miami." (Never mind that the room, like many at Basel, was dominated by Parisians and New Yorkers.) And it's the perfect time for a unisex eau de parfum, he added: "I think right now girls want to be more masculine and men want to be more feminine. That's how I feel, at least. It's a little bit like in the seventies." Jeffrey Deitch's L.A. MOCA dinner, meanwhile, was a little bit like in the Maghreb. With the Kingdom of Morocco (along with Maybach) sponsoring, guests found themselves being served couscous and baklava and seated on leather cushions. A Basel ringmaster of sorts, Deitch knows this particular circus pretty well. "It gets at a higher and higher level. Many of the major international collectors are here," he noted. A few tables to his right, Paris Hilton could be seen placidly powdering her face. Deitch had booked Soulwax as his after-dinner act; interestingly, his former employee, Kathy Grayson, had organized a rival performance for her gallery, The Hole, in the exact same time slot two doors down. "I was surprised. But sometimes that's what your protégés do—th read more..

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